The legendary shapes from Gene Larew are now going to be made exclusively by YUM! The most obvious benefit of the transition will come in the form of savings because the YUM-branded versions of these beloved baits will sell for 3.99 instead of 6.99.
Soft plastic baits becoming part of YUM include the Salt Craw, Hammer Craw, Hoo Daddy Jr, Scutter Bug and Scutter Bug Jr, with the latter two being the baits known as the Biffle Bug and Biffle Bug Jr under Gene Larew. YUM also will offer Hard Heads in five sizes and Glass Rattles, both from the former Gene Larew brand.
The transition will also strengthen the YUM brand and provide retailers with a broader selection of proven producers as YUM Baits. The YUM versions of these baits will be available in their most popular original colors, but also in some of YUM’s top colors.
Video link: Gene Larew’s Legacy Continues Within Yum Bait Co.
MSRP: $3.99
Brand home page: YUM – Brands
