OCEANSIDE, Calif. – Hobie, the leading manufacturer of premium kayaks and watersport products, has officially launched the campaign United By Water Ukraine. Partnering with BRD Custom, Hobie designed six unique Ukraine-themed SKINS and applied them to Mirage Compass pedal kayaks, available at over 40 dealerships throughout the United States and Europe.
The custom Ukraine-themed kayaks will be sold in Europe and raffled off in the U.S., with 100% of the proceeds going to Revived Soldiers Ukraine, a nonprofit that works to promote awareness to human rights and freedoms while delivering humanitarian aid to those in need.
The initiative between Hobie and BRD Custom was influenced by having friends and team members in Ukraine, and both brands felt an urgent desire to support the Ukrainian people in this humanitarian crisis.
“Here at Hobie, we have always tried to find ways to use our brand’s power for good. Like the rest of the world, we are shocked and devasted by the recent months’ events in Ukraine,” said Kelley Woolsey, Hobie Vice President of Global Sales, Service, and Marketing. “Today more than ever we are an interconnected global community, and we must find ways to help each other. That’s why we are doing our part at Hobie and launching this raffle with our authorized retailers to give 100% of proceeds to support the humanitarian efforts in Ukraine.”
The Mirage Compass online raffle runs from June 25 through Sept. 5, 2022. During this period, participating dealers will have a Mirage Compass with one of six custom Ukrainian-themed BRD Custom SKINs prominently displayed in their storefront for the public to view. The raffle tickets and full terms and conditions are available at hobie.com/Ukraine.
