
The GLF NED HEAD is the most innovative design ever created, engineered for effortless bait lift and capable of handling the biggest fish in the lake. Its rounded edges and weight-forward design make lifting the bait easier than with traditional NED heads. Built with a super-sharp, fine-wire Gamakatsu 604 hook, a durable powder-coated finish, and a dual cone-wire bait keeper, the GLF NED HEAD sets the industry standard.

The Pure Tungsten Guppy Head from Dirty Jigs Tackle is the ultimate jighead for anglers demanding top-tier performance and precision. Designed specifically for forward-facing sonar techniques and jighead minnow presentations, this premium jighead is built around the trusted Gamakatsu 604 hook, available in 1/0 and 3/0 sizes. Constructed from pure tungsten, it is 30% smaller than traditional lead jigheads, allowing for a more compact, natural presentation without sacrificing weight.

The Eye Roll Jig Heads are realistic and functional for getting the most rolling and swinging action out of your soft plastic minnow or swim bait. Topped with a welded stainless steel ring attached to the custom, super slick VMC jig hook, the Eye Roll comes in 1/0, 3/0, and 5/0 sizes for any application you want. The realistic 3D eye on the Eye Roll entices the bite while the lead and wire keepers hold your bait in position. The Eye Roll is the most advanced minnow jig head on the market.

Get the most of your soft plastics with the Strike King Tour Grade Spotlight Head now available in the new 1/0 hook size. The 4-pronged lure keeper is designed to securely hold onto various soft plastics without sacrificing the action or integrity of the bait. Ideal for forward facing sonar, the Spotlight Head features a 90-degree line tie for remaining perfectly horizontal in the water column to deliver an ultra-realistic presentation. The strong, medium wire hook keeps fish pegged.

Our new Shine Head (Tungsten Ball Head Jig) has a unique bait keeper, with wire type keepers, your baits often become damaged and will not stay in place even when super glued. To prevent this, we have gone to Braided Keeper, and with a small amount of super glue applied to both sides this will make sure your bait stays exactly where you want it fish after fish.
Available in sizes 1/8 -3/8 ounce and hook sizes 2/0 – 5/0. $8.79-$9.99.

With the unique forward designed concave head, it is designed to push water when retrieved to attract attention from targeted fish. The added flake in the coating is designed to give you a crisper return on your front facing sonar.
The addition of the braided line on the hook keeper is designed to apply a small amount of super glue to hold the bait in place longer the any other design on the market. Available in 1/8 – 1/2 ounce and hook sizes 2/0 – 5/0, Silver and White Flake. $7.49-$7.99

Designed by Z-Man pro Seth Feider, the Llama TubeZ Jighead is constructed to empower the Z-Man Llama TubeZ. Tear-shaped jigheads are equipped with a 1/0 nano-coated VMC Redline hook that maintains its sticky sharpness even around rock or other hardcover. Each tear-shaped jighead is imprinted with its weight (1/16-, 1/8-, 3/16- and 1/4-ounce) for quick identification. Made in the USA. MSRP $4.99 per 3-pack – www.zmanfishing.com

VMC continues its innovation of terminal tackle staying on top of the hottest trends. The VMC Minnow Shaker Jig has a unique 45-degree jig eye to maximize the rocking motion of the top minnows on the market. This unique jig has Dual Mono Keepers molded into a poured resin, 3D holographic eyes, and custom specifications between hook size, gap, and length for every jig weight needed to shake a minnow from the shallows to the deepest fish spotted on live sonar.

Big Dream stroller Built around a custom 5/0 RYUGI Japan O’Shaughnessy style hook with slick coating, molded bait keeper, and high center of gravity weight with welded ring to ensure a free rolling side to side motion. The Dream stroller is built to be the best and only option you should reach for when Scoping, strolling, and finesse swimbait techniques.


Buckeye Lures has the Scoop. Literally. Designed by legendary tackle innovator Tim Reneau, the Buckeye Scoop Jighead provides critical lift on the head of even the biggest minnows. This is due to its concave head design, allowing the soft plastic to remain in a natural position in shallow water. Lead lips on either side of the jig head allow your minnow of choice to rock back and forth with ease. Coming 2 per pack and featuring a screw lock bait keeper, the Scoop Jighead is available in 4 sizes.

Made from Tungsten, this jig is smaller, more sensitive, and has a better sonar return than traditional lead jigs. Built with the legendary Smeltinator bait-fish head this jig looks like a real minnow, while maintaining a horizontal position in the water column, making the Tungsten Smeltinator excel at presenting minnow baits in open water using forward facing sonar. Paired with an ultra sharp Gamakatsu 604 hook this jig provides superior hooking percentages and strength when battling big fish.

The Tungsten Round Ball Wide-Gap Jig is a simple design built with no costs spared. Made from Tungsten, this jig is smaller, more sensitive, and has a better sonar return than traditional lead jigs. Spherical head design results in a strong and consistent sonar return. It’s round shape and bait collar positioning helps it roll and twist more than other jigs when action is imparted with the rod tip. Paired with an ultra sharp Gamakatsu hook this is the ultimate jig for scoping with minnow baits.


The Jackall Drift Fry 3 is designed for strolling and drop-shotting techniques. Measuring 3 inches, this pintail lure vibrates with lifelike action using minimal rod movement. The bait features two innovative guide holes-one for jig head alignment and another on the lip for precise nail weight placement. Built with Jackall’s Live-Core dual-layer construction, it delivers an authentic texture and ultra-vibrant, natural color patterns.

The Live Jerk Minnow is dedicated to the live sonar fishing but is also a perfect weightless jerk minnow choice. The balanced weight of the head and the wings gives it a perfect mids trolling action and maximizes the jerk action. The belly slot offer an easy rigging solution.Available in 2 sizes, 4.3′ and 4.7′

The Freedom Flyer 4.25 is a unique soft plastic design that creates rolling and darting action better than any other minnow soft plastic bait. With a thicker front body for easy rigging, long casts, and durability, the Freedom Flyer features side up pitch elevators on the back half of the bait that cause it to roll very easily. The Freedom Flyer 4.25 is sure to make bass fly into your boat.

Q8 Helgi – These bio-degradable Hellgrammites by Q8 Science and Technologies are a bass fisherman’s dream. Water based and made with components from real hellgrammites, these 3″ baits look, smell and taste like natural baits. They are available in 4 packs in numerous fish catching colors. Made in the USA

The Fillmore is a sleek minnow-style bait with a tight rolling action that shines on a jig head. The plastic is infused with our Mooch Juice scent. Built for realism and response, it’s perfect for tempting pressured fish.

The Spotlight Minnow, designed by Big Bite Baits pro Drew Gill, is tailored for Forward Facing Sonar. Finding fish is one thing – making them bite is another, and this is where the Spotlight Minnow shines. A hollow body design and wedge-angle tails allow for superior action, movement and hookups. In fact, the tip of the tail is tapered to catch water and is slightly off-center, resulting in a bait that rolls beautifully.

The Yamamoto Uni is designed to be irresistible to bass. An urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very life-like quiver. A custom Yamamoto formula creates the perfect buoyancy and action, offering a new spin on the idea of finesse fishing. While a killer on all bass, the Uni is especially effective on smallmouth and spotted bass.

The Yamamoto Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-new light. The 1.5″ Fuzzy Nut lives up to its name thanks to its threaded skirt material providing a very subtle secondary action. It is the perfect length to completely conceal a nail weight, while the heavyweight Yamamoto salted formula allows for the perfect fall rate. Especially killer on smallmouth and spotted bass.

Powered by a cutting-edge keeled SWAG tail, the 5″ and 6″ SWAG LT (line-through) swimbait performs at the widest range of retrieve speeds with a proprietary wide wag/swim action. Armed with award winning Over/Under Line-Through harness, the SWAG LT lets anglers choose between dorsal single or belly double hook rigging. Reinforced line-through harness lets bait slide up the line after hookset. ElaZtech composition afford max softness, action and 10X Tough durability. 8 lively baitfish patterns.

The new Strike King Tumbleweed revolutionizes your fishing game with our unique 12-sided dice design. Air-Trapped silicone strands create extra action, underwater bubbles, and lifelike vibrations. This mimics natural movement in the water, enticing even the wariest bass. Best fished on a dropshot or used weightless for ultra-realistic presentation. Available in both sinking (heavy salt) and floating formulas. Tumbleweeds is a must-have for every angler.

The Hinge Minnow is exactly what you expect from the most premium soft bait brand. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it easy for beginners and adds a constant fleeing action any time the bait is moving. Flanges run the length of the shoulders of the Hinge Minnow help slow the bait down, while its laminated top and bottom sections with independent weighting creates the perfect rate of roll.

The trend-setter of trend-setters just got bigger. Some people call the Mooch Minnow the Minnow GOAT. Why did we make a bigger size? Because Jacob Wheeler said so! With over $1 Million in winnings over the last two years, The Mooch Minnow 4 1/2″ has every intricate detail with even more drawing power. Built with Super TPE for ultimate durability to shake n bake all day long for giant bass.

The Zoo Prop joins the Snag Proof Zoo series as a surface-churning powerhouse. This longer, soft hollow-bodied topwater lure features a precision-engineered prop tail that sputters and stirs up serious commotion with every move. Built with a weedless hook design, it slides through cover while delivering lifelike action and explosive surface strikes. It’s a topwater essential for anglers who want maximum impact with every cast.

The Yama Bug from Yamamoto was built due to demand from our pros and incorporates their input into what would make the ultimate creature bait. The Yama Bug is perfect for flipping and pitching, but it can get the job done as a jig trailer and in other scenarios as well. The Yama Bug’s reverse facing legs provide a quivering action that drives bass crazy, and its custom Yamamoto plastic formula provides the rest of the magic.

Designed hand in hand with the meticulous Jacob Wheeler. The Rapala Claptail is a unique never seen before two-tone collision of sound and disturbance. The innovation of a metal prop and back blade high five each other with every turn.
Wheeler was looking for the perfect sound that big bass react to.
The durable body and balanced weight ensures long casts and a steady retrieve, while the built-in belly swivel reduces leverage to keep fish pinned on the custom VMC hybrid 1x treble hooks.

Dirty Jigs Weekender Series – Affordable Excellence for Every AnglerThe Dirty Jigs Weekender Series is built for the everyday angler who demands quality without breaking the bank. Weekender Swim JigThe Weekender Swim Jig is built to glide effortlessly through cover, mimicking baitfish with an enticing swimming action. Whether you’re targeting bass around grass, docks, or open water, this jig’s streamlined, contoured head design ensures optimal performance.

Unlike anything else in your tackle box the BassMooch Whizzle combines the surface-churning chaos of a traditional buzzbait with the hard-thumping profile of an ABS-molded shad body. Armed with two razor-sharp treble hooks, The Whizzle delivers unmatched hookup ratios, ensuring short strikes become landed fish. This bait triggers violent topwater blowups and keeps bass pinned. Unique hybrid design that combines the best of buzzbait and hard bait performance.

The Hog Father Jr. was built hand in hand with tournament proven Tater Hog Custom Lures. At 7 inches, its unique shape and action is undeniable. Each bait features unique paint colors personally chosen by Tater Hog. Equipped with swivel hook hangers for secure fish retention, the Hog Father Jr. combines the functionality and look of the original design with the craftsmanship, and innovation of Strike King. Offered at a price accessible to everyone.

SPRO KGB K-Rig Bass are created with a mentality if one is good then three has to be even better. SPRO is proud to introduce the KGB-K Rig. The KGB K-Rig is built with three KGB Swimbaits harnessed together to give bass the look of a group of baitfish, creating an easy target for the bass to strike and eat. The SPRO K-Rig gives anglers multiple rigging and fishing options all in one bait that still has the built-in action and swimming motion all KGB anglers have come to depend on.

The Lunkerhunt BLB FFS Minnow is an FFS-optimized sinking lipless jerkbait with a tight, erratic action and a shimmering fall. The tantalizing shimmy on the fall triggers more strikes. This bait shines when casting and retrieving or targeting fish vertically.FEATURES- Sinking lipless jerkbait with tremendous flash and action- Available in 3 in & 3/8 oz and 3.5 in & 1/2 oz-Designed for FFS fishing- Can be cast & retrieved or fished vertically- Available in 12 colors & finishes $9.99

Comes rigged with BBZ patented hard plastic segmented tail for more action. Classic gurgling/bubbling topwater sound on a steady retrieve and heavy knocking sound on a “walk the dog” twitch retrieve. Comes rigged on stainless steel split rings and high-end black nickel treble hooks. Available in two sizes: A one piece 2 1/2″ size and two piece 3 ½” size. Tails are replaceable.

Cultivated to combat the toughest bass water in Japan, America and beyond, the ChatterBait JackHammer Baby Jack sports a thumbsized ChatterBlade for higher frequency vibration that casts far and stays deep. Compact jighead sculpt with rear weight distribution yields perfect retrieve balance.
Armed with a custom, medium wire 3/0 DECOY hook and DECOY Egg Snap, Dual wire trailer keeper locks down ElaZtech and all soft plastic trailers. Offered in 1/4-, 3/8- and 1/2-ounce sizes in ten select colors.

Yo-Zuri is proud to introduce the new Pro Series Popper. Featuring our durable triple coated hologram and matte finishes, high end black nickel hooks and a mylar feather tail. The real game changing feature is the patented tungsten magnetic weight transfer system that makes this the best casting popper on the market. Available in 8 color patterns picked by our top BASS/MLF prostaff: Bluegill, Black, Bone, Citrus Shad, Ghost Pearl Chartreuse Back, Matte Ghost Pearl Shad, Matte Shad, Pearl Shad

SPRO KGB Lil Guy When the bite gets tough-cold fronts roll in or fishing pressure peaks hardcore swimbait anglers need a reliable option that still draws big strikes. Designed for those challenging conditions, this 120mm version brings the legendary action of the KGB Chad Shad 180 into a more compact, bite-sized profile. The Lil Guy features everything you love about the original: a two-segment jointed body for ultra-realistic motion, a brush tail for added finesse, swivel hook hangers.

Glide Bait is a Japanese designed “chopping style” single jointed glide bait. Designed in conjunction with our top US BASS and MLF pro staff, this bait gives anglers an affordable, yet extremely high quality and effective swim bait option. This 7″, 2-5/8oz features Yo-Zuri triple coat, highly realistic hologram finish across seven color patterns:
Bluegill, Bone, Ghost Sexy Shad, Gizzard Shad, Matte Ghost Pearl Shad, Matte Shad, Rainbow Trout.

Gravitator 220SS raises glide bait technology to the next level by providing unique on-water utility and unparalleled performance. ARMABOOST improves casting distance by folding the lure into a more aerodynamic shape, reducing in-flight air resistance for smoother, longer casts. The removable Action Modifying Insert allows anglers to adjust the action: When removed, the lure has a choppier, tighter action. When inserted, the range of motion is limited to create a broader gliding presentation.

The all-new American-made Legend X2 Series pushes every boundary for technique-minded freshwater anglers seeking zero compromises in performance, sensitivity, balance, ergonomics, and appearance. St. Croix’s lightest rods ever, Legend X2 is crafted from an all-new SCVII material. It features a first-ever machined-premium-cork TRIGON handle, titanium guides, carbon fiber reel seat with skeletonized aluminum nut, VEIL scrim, all top St. Croix technologies, and an electrostatically applied finish.


Finesse CX Rods – The Most Sensitive and Longest-Casting Finesse Rods on the Planet Built for the biggest, most pressured fish, Finesse CX rods deliver unmatched casting distance, sensitivity, and the perfect balance of power and finesse.Where traditional rods fall short-casting ultra-light baits, detecting subtle bites, and maintaining control-the Finesse CX series solves it all, letting you fish your favorite finesse baits at the highest level.

KVD® Elite Rods are the evolution of the incredibly popular KVD rod series. IM8 graphite or composite blanks. Enhanced by FOCAS® technology for added strength and sensitivity. Crankbait models feature composite construction to help keep fish pinned. The KVD coding system enables easy technique identification. Stainless steel guides feature durable zirconia ceramic inserts. Comfort and sensitivity is achieved through high-density EVA split grip handles and full contact reel seats.

13 introduces technique specific rods after working intensely for two years to perfect the balance and action for shaking a minnow. The 13 Fishing team has worked closely with Rapala and CrushCity pros to define the difference between good vs great. Built with a Japanese Graphite blank, Fuji SS guides, Evolve Soft touch real seat and a fast action that is fine tuned between 2 rod lengths, 6’9 ML Fast and 7’2 ML-Mag Fast. 13 Fishing is setting the bar for fishing the top minnows in the game.



Outlier swimbait rods are infused with Shimano’s most advanced blank technologies for maximum utility, durability and sensitivity. Spiral X and Hi-Power X create a blank with ultimate compressional and torsional rigidity to prevent twisting and rolling, enhancing accuracy and power. A custom carbon-infused CI4+ reel seat and double-foot Fuji K-Frame guides add durability to endure fishing large swimbaits. A spiral EVA handle with durable heat-wrapped exteriors ensures superior grip and comfort.


The 2025 Tatula Bass Rods represent the evolution of tech-forward affordable bass rods with technique specific actions. Enhanced with high density SVF graphite, energy transfer from rod tip to the custom ergonomic reel seat gives anglers ultimate bite-detection. The SVF graphite is wrapped using X45 bias process that reinforces the blank for hook-driving power and prevents twisting for more accurate casts. With 15 technique-oriented models and 8 versatile models, WE’VE GOT YOUR BASS COVERED.


Lew’s goal was to provide Paramag Braking technology in a reel under $100. Accel RX provides frictionless casting control to minimize backlashes. A 5+1 stainless steel double-shielded bearings offers smooth, reliable operation. Its lightweight graphite frame and side covers provide strength without added weight. Brass Speed Gears®, are crafted with advanced CNC machines to deliver powerful cranking, reduced wear, and a smooth retrieve synonymous with the Lews name.

Professional-grade GX Series Casting Reels feature a 1-piece aluminum frame combined with a rigid aluminum gear-side cover for zero gear torque, 9+1 bearings with premium Japanese spool bearings, a thick 95-mm carbon fiber handle, technique-optimized spools, & a dual magnetic/centrifugal braking system for optimal tuning in diverse fishing scenarios. Six 150-size X models offer uncompromising performance and reliability, and are available in three gear ratios & right or left retrieve.

The Bates Hundo’50 keeps the compact, ergonomic feel of the Hundo you love, now in a slightly larger, 150 frame. Built for anglers chasing bigger fish or needing more line capacity, it delivers the same control, castability, and comfort— just leveled up. Whether you’re bombing a jig or slow-rolling a swimbait, the Hundo’50 gives you more without changing the feel.

The flagship reel of the MGL series, the Exsence features the Magnumlite Rotor—Ci4+ carbon and an asymmetrical design cut weight and inertia for ultra-responsive control and extreme sensitivity. INFINITYLOOP Casting Technology delivers longer, more accurate casts, ideal for finesse fishing. Rapid Fire Drag allows quick adjustments during the fight, while the INFINITYDRIVE reduces resistance for effortless reeling. From freshwater to saltwater, make every cast count with fewer interruptions.

Introducing the SPRO KGB 300 Elite, the ultimate baitcasting reel engineered for dedicated swimbait anglers. Built to meet the demands of the KGB community, the 300 Elite offers effortless casting, smooth control, and reliable performance-no matter the conditions.Crafted with a lightweight magnesium frame, the KGB 300 Elite reduces fatigue while enhancing sensitivity and balance during long sessions on the water. Available in 7.3:1 and 8.1:1 gear ratios.

The 2025 Ballistic MQ LT fuses innovation with long lasting performance. Newly adapted with AIRDRIVE DESIGN including AIRDRIVE ROTOR for perfect rotational balance, AIRDRIVE BAIL for seamless line management, and AIRDRIVE SPOOL that lightens the reel and reduces resistance during oscillation. The ZAION V MQ body incorporates larger gears and reduces weight while maintaining strength, and MAGSEALED technology prevents corrosion of the internal mechanisms.

Classic look. Modern function. Rockpile’s polarized flip-lens design gives you instant clarity or quick relief when scanning water or screens. Lightweight and versatile with a nod to vintage baseball style, they’re ready for dawn patrol or dockside hangs—no matter how you wear them, they work as hard as you do. Ideal for viewing instruments on the water. | +DEFENDER LENS resists saltwater mirror corrosion | Made from Planet Friendly GRS Recycled Plastic

Tried and tested in the frigid conditions along Greenland’s Kangia River, this frame features a goggle-like face grip, locking you in for the most extreme conditions in the most exotic fisheries. This is the techiest frame we’ve made to date, designed to give you a fish-spotting advantage when you’re far off the beaten path.

Meet Schoolie. Costa’s first eyewear tailored for the next generation of anglers. A tool built to protect developing eyes, build confidence, and fuel a lifetime of love for the water. Infused with Costa’s modern design fingerprint, Schoolie is the first 8-base wrap specifically tuned for younger faces offering full coverage and elemental protection. Paired with 580P Bio-Poly color enhancing lens technology, Schoolie allows young anglers to See What’s Out There as clearly as the pros do.

Strike King Winyah S11 Sunglasses feature specifically designed TAC (Tri-Acetate Cellulose) polarized lenses for unparalleled performance. The scientifically engineered lens colors will heighten the human eye’s ability to see beyond the waters’ surface while improving sharpness and contrast. Strike King Winyah sunglasses feature Advanced Polarized Technology that blocks 100% of human UVA and UVB rays protecting your eyes from the sun and glare from the water while providing a clearer image.

The Forceflex Hydros is the best fishing sunglass ever invented. Why? For starters, its patented flex technology allows the frame to flex and twist which allows for virtual indestructability and a comfy fit that eliminates pinch points on the head. The frame also includes side shields and gaskets to block out harmful rays. Don’t worry, the frame is vented to prevent lens fogging. This sunglass is also virtually impossible to lose with its pantented magnetic cable retainer and its ability to float.

The XPLORE™ Series is lightning-quick and laser-focused on anglers’ favorite features. Find your fishing spots faster with included LakeMaster® and CoastMaster™ charts. Sync 10,000 fish spots with custom colors and icons to your phone through a new waypoint management system. Get the clearest picture of what’s below with our best sonar, including MEGA Live 2 forward-facing sonar. And with our most advanced technologies and easy-to-use interface, there’s more to XPLORE.Display Sizes: 9″, 10″, 12″

Maximize your time on the water with the new bigger, brighter and clearer 16″ ECHOMAP Ultra 2 chartplotter. With built-in tools to help you find and catch fish, it features a large 16″ touchscreen with keyed assist with a full HD IPS display and an HDMI output so you can display live sonar on your TV or external display. It’s preloaded with Garmin Navionics+ maps and includes a GT56UHD premium all-in-one scanning transducer. Plus, there’s support for the full line of LiveScope live sonars.

The Power-Pole® VISION is the first and only Google-certified marine infotainment display built for anglers.
Available in 7″ and 12″ screen sizes, VISION controls all Power-Pole products from a single glare-free touchscreen while running your favorite apps for navigation, fishing, entertainment, and more. With built-in Wi-Fi, Bluetooth®, GPS, voice control, and an HD action camera, VISION delivers total control, safety, and convenience right from the helm.

USA! USA! Instant storytelling erupts every time anglers get near this massive replica of Americas favorite crankbait. Makes a natural centerpiece in a woodsy bar setting, man caves, restaurants, rec rooms, offices, and more! The Rapala Giant DT Lure is packaged in a giant original style carton with the legendary Rapala Story on the back.

Designed by geniuses. Approved by fishermen. After years of groundbreaking research, thousands of man-hours, and at least one fishing trip-BUZBE’s top designers created this masterpiece. Hang it up. Laugh a little. Catch more fish.

Grande is the largest, loudest, and most powerful Turtlebox speaker. Built for basecamp and beyond, it delivers concert-level sound to command crowds and fuel your boldest pursuits. Waterproof, buoyant, and crushproof, Grande is ready for anything.

Upgrade your Power-Pole MOVE® trolling motor with the Stainless Steel TECHFLOW® Propeller-designed for unmatched durability and relentless performance. This prop resists nicks, minimizes wear from impact (even in reverse), and keeps weeds off your line. Built to handle whatever you throw at it-and look good doing it-the MOVE Stainless Steel TECHFLOW Propeller delivers consistent thrust, less maintenance, and more fishing where it counts.

Say goodbye to tangled tackle and hello to streamlined storage with the Gamakatsu G-Box Double Slit Foam Utility Case. Designed with double-sided precision-cut slit foam, this compact utility box securely holds hooks, jigs, flies, and pre-tied rigs, all while maximizing storage space. Built for convenience, the case features a one-handed opening design for quick access. Size 3200 is (8.1″ x 5.7″ x 1.6″) the G-Box Double Slit Foam Utility Case is a smart solution for anglers.

The Ballistix Blade Runner Tackle Tray is the ultimate storage solution for spinnerbaits and buzzbaits. Designed to fit standard 3700 tackle boxes, it features six sections with 30 X-Rust-infused baggies to prevent tangling and corrosion. Metal rings ensure durability, while the rugged Ballistix exterior offers superior protection. A waterproof gasket and secure latch keep baits safe from the elements, making it the perfect way to keep your tackle in top condition.

BUZBE’s best just got better. The Swarm™ Combo Kit includes Colony boxes and Quik Qubes, offering fast-access modular storage inside our legendary waterproof, airtight bag. Outside, the new Hexslide™ system-—BUZBE’s patented external rail-lets you attach optional accessories like a pliers holder, D-ring, line holder, sunglasses case, etc. Weatherproof.
Customizable. Built to dominate.

Store your soft baits in a storage pack that allows you to easily see what you have organized. With a clear PVC window and a compact design, you’ll be able to quickly pack, find and access your soft plastics. These packs bring efficiency to your day with a durable clear top, water-resistant material, and a reinforced carry handle. Be fast and prepared so you can maximize your time casting and catching.

Built for offshore anglers seeking smooth casting and control, PowerPro Max 8 features an 8-carrier Spectra HT construction that cuts through current with ease for precise vertical jigging. It maintains high tensile strength with a 25% thinner diameter. Enhanced Body Technology (EBT) infuses each fiber with resin for a rounder, smoother, and more durable line— boosting castability, line management, and abrasion resistance to maximize your time on the water.

XBraid’s FULLDRAG 9-strand braid line features a revolutionary 8-around-1 construction that yields a remarkably round profile. This braid’s exceptional retention of shape eliminates the occurrence of flats spots or pinch points typically plagued by other lesser-quality braid lines. With 8 strands densely woven around a 9th core, this braid provides anglers with an unyielding round profile fight after fight, giving anglers the edge they need to tame the toughest opponents.

Glide baits and swimbaits have seen increased popularity and now there is a choice in fluorocarbon made specifically for them. Big Bait FC was designed to make casting these big baits easier and ensuring when you do get that big strike that the fish ends up in your hands. This 100% fluorocarbon was designed with high tensile strength and abrasion resistance to tackle big fish in heavy cover. It is also manufactured with dynamic shock to avoid break offs when casting heavy baits.

Built for Mother Nature’s biggest parties, the Huk Pro Series Jacket and Bib were engineered for hard core anglers that require best-in-class protection from wind, rain, and cold. Whether you’re running 70mph across the lake or heading 100 miles offshore, the Pro Series Jacket and Bib are foul weather tools you can count on. Features: Made with Toray 3L stretch nylon, Abrasion resistant 3L nylon at high wear areas, 20K WP/15K MP w/CO DWR 80/20, and fully seam sealed. MSRP $500 S-XXXL

Developed in collaboration with BlacktipH, the new UA BlacktipH Shoreman Jacket is 100% waterproof, featuring breathable 2-layer bonded fabric and fully taped seams. Windproof construction protects against the elements, while key features include an adjustable hood and cuffs, a shaped hem for added coverage, a fully waterproof zipper, a magnetic closure tackle pocket, reflective details for visibility, and a D-ring attachment point. Paired with the bib, this set is built for tough conditions.

4-way stretch with performance stretch inserts, 20k/20k Waterproof/Breathable, 100% Seam Taped, Teflon DWR Finish, YKK Aquaguard Front Zipper, YKX Waterproof zippers throughout, Waterproof interior cuffs, Hook and loop adjustable cuffs, 2-way adjustable hood, Vented hood, Fold away hood, Full length 2-way waterproof leg zippers, Hook and loop adjustable cuffs, Removable suspenders