BOOYAH FlashPoint Jr. and FlashPoint Jr. Deep jerkbaits
The extremely popular Flashpoint jerk bait is now available in a smaller profile Jr size in both a deep and shallow bill version. Each of the models features all the...
New Products from PRADCO 2025
Great Lakes Finesse CX Rods
When targeting the biggest, most pressured fish, every inch of casting distance, every subtle bite detected, and every battle fought on light line matters. That’s why we created the Finesse...
Great Lakes Finesse Ned Bug
Our take on the traditional NED! Designed to pair perfectly with our NED HEAD, the Ned Bug is intended to be fished like a normal NED bait but with a unique...
BOOYAH XCS Crankbait – New Colors
The BOOYAH XCS is receiving a facelift thanks to the mastermind of lure painting Uncle Frank Scalish of Bass Talk Live! Three new colors are being introduced that beautifully imitate...
Great Lakes Finesse Dropkick Shad
The perfect swimming action, neutral buoyancy, size, and durability make the Dropkick Shad the problem solver of the finesse swimbait category. This bait is extremely versatile, allowing it to be...
GLF Terminal Wallet
The last terminal storage solution you’ll ever need! Built with a heavy-duty nylon shell and 48 waterproof 3.5″ x 4.5″ pockets, it keeps your terminal tackle dry, organized, and easy...
Great Lakes Finesse Micro Series
Our most exciting release! Micro versions of our most popular soft baits and terminal tackle, engineered to catch the most stubborn fish. These are 30-40% smaller than the originals. The Micro...
YUM/Gene Larew Transition Program
The legendary shapes from Gene Larew are now going to be made exclusively by YUM! The most obvious benefit of the transition will come in the form of savings because...
YUM Sonar Minnow – New Colors
The Bassmaster Classic winning YUM Sonar Minnow is now available in six all-new colors custom picked by Jason Christie himself! When tasked with finding new colors Christie wanted to go...
