
The Spro BBZ-1 Rat is a 10-inch two-piece wake and walking bait. It comes with a patent-pending 8-section articulating hard tail that is easily replaced with a simple toothpick-holding design.This bait is made of a multi-composite material that has a plastic shell that is injected with foam to create a realistic wood feel and action.



Evoke 1.2
This shallow diving crankbait weighs 3/8-oz and is 55MM in length. It dives to 3-4 feet on 20-pound line and its super buoyant body profile and plastic makes it the perfect crank to crash hard into cover.

Original Wiggle Wart
Despite its manufacture being 2014, this bait is called the Original Wiggle Wart because it’s being made with the original molds and components, but in new colors like Creek Craw.

Denny Brauer Baby Structure Jig
Denny Brauer’s Structure jig is a cross between a flipping head and a football head, which Brauer says is as snagless as it gets when probing deep structure. If 3/4- or 1-ounce is too big for you, try this Baby model.

Original Wiggle Wart
This is another new color, orange brown craw.

DT Fat
Rapala’s DT Fat is now available in the new Ike’s Custom Ink colors, like blueback herring, Caribbean shad, disco shad and penguin.

Twitch Stick
The Twitch Stick, with its thick minnow profile and loud multiball rattle gets a few new color selections for 2014 including ghost wakasagi, ghost hot blue, ghost herring, and ghost pro blue.

Scatter Rap
The Scatter Rap was one of the best-received baits of 2013, but for 2014 it is getting a slew of new Ike’s Custom Ink colors like blueback herring, Caribbean shad, disco shad and penguin.

Binksy
The Binksy is made for maximum appeal on top. The wide cupped mouth splashes and chugs while the blade chops the water and the spinner and feather add more attraction. This one has all the bells and whistles.

Arashi Deep
Like many Storm and Rapala baits, the Arashi Deep is getting a host of new colors.

X-Rap
The Rapala X-Rap is one of the company’s most famous designs. In an effort to make it even more popular and deadly, new colors have been introduced from Ike’s Custom Ink line, including Marilyn, river perch, scoop and slick.

Deep Scatter Rap
Like the regular Scatter Rap, the deep-diving version got a new color palette from Ike’s Custom Ink as well.

JerkMaster 121
JerkMaster 121 is a newly designed Livingston jerkbait that offers the most enticing, darting action, along with great color patterns for all water types. It also features Livingstonâs new sound chamber designed with advanced rattles & EBS MultiTouch Technologyâ¢. This 4.76â design has a perfectly weighted, balanced design that throws this bait a mile & hits the active 5 to 8 foot range with the best combination of features short of a live bait. It also includes super-sharp, 4 times strong premium Daiichi® hooks

BX Waking Minnow
The BX Waking Minnow is a new release in Rapala’s Balsa Extreme line that wakes with a long, slender minnow profile. It features a textured finish and a balsa body inside of a hard plastic shell – like all the BX line – and rolling action. It’s rolling of the line in several colors.

DT Flat
Rapala’s popular DT Flat crankbait gets the demon treatment as well. This bait and color combo should excel in cold water.

Arashi Rattling Flat 7
The Arashi Rattling Flat 7 is a mid-range crank that’s designed to pick off those suspending fish. It still has the circuit board lip and rotated VMC trebles.

Rattling Deep 10
The Arashi Rattling Deep 10 got a color palette upgrade for 2014.

Primetyme SQ 2.0
The Primetyme SQ 2.0 puts the action of a mid-range, erratic running baitfish together with Livingstonâs new sound chamber that features advanced rattles & EBS MultiTouch Technologyâ¢. Anglers will present an enticing action produced by this lureâs thin square lip along with an option of frenzied or distressed baitfish sounds to call them in, closing the deal with super sharp, 4 times strong Daiichi hooks

Bluegill
The Rebel Bluegillâs petite square bill deflects the bait off cover and snags, and takes the lure to about 3-feet deep. The bait body is distinctly bluegill-shaped, and the paint jobs perfectly mimic bluegills and other panfish. The single rattle produces a fish-attracting thump that really gets the attention of hungry predators. Unlike most other crankbaits, the Rebel Bluegill is equipped with barbless trebles to produce less damage to deeply hooked fish. Rebel engineers determined that landing a fish depends more on keeping constant pressure on it during the fight, and the presence of a barb does not substantially increase the percentage of landed fish.

Project Z Football Jig
Z-Man, known for its revolutionary Elaztech soft plastic and the Chatterbait, is entering the traditional jig market with a football jig and a casting jig. Both sport Z-Man’s highly textured skirt. This is the Project Z Football Jig.

Project Z Flip N Cast Jig
This is Z-Man’s other jig introduction, the Project Z Flip N Cast.

Deep Impact 18
When the fish are deep, Deep Impact 18 not only brings you to them but with Livingston Lures exclusive sound chamber featuring the combination of advanced rattles & new EBS MultiTouch Technologyâ¢, it instigates predators to strike hard & fast. Featuring natural baitfish sounds, the Deep Impact 18 will dive to 28 ft and features super strong Daiichi hooks.

Howeller Dream Master Classic
The Howeller Dream Master Classic is the lure that helped Randy Howell win the 2014 Bassmaster Classic. Ideal for targeting medium-depth structures & strike zones, this crankbait has a compact shape with a wide wobble. At 2.5â, it creates savage strikes with its patented combination of sound technology, visual triggers, and realistic swimming action. Livingston’s proprietary EBS (Electronic Baitfish Sounds) Technology⢠mimics natural baitfish sounds. It also features 4 times strong, super-sharp, premium Daiichi® hooks.

Twitch Stick
The Twitch Stick, with its thick minnow profile and loud multiball rattle gets a few new color selections for 2014 including ghost wakasagi, ghost hot blue, ghost herring, and ghost pro blue.

Howeller Dream Master Classic Plus
The Howeller DMC Plus is a 2.6â inches medium to deep diver version of the Howeller Dream Master Classic. The Howeller DMC Plus features the championship winning design with Livingstonâs new sound chamber, advanced rattles & EBS MultiTouch Technologyâ¢. The slightly larger profile produces a wide, strong wobble with fast, enticing action that game fish cannot resist. The Howeller DMC Plus also features 4 times strong Daiichi super sharp, premium hooks. This bait and the following Livingston offerings will be on shelves this fall.

Howeller Dream Master Classic SQ
The Howeller DMC SQ features the championship winning design of the Howeller with a thin square bill designed for erratic actions at shallow to mid-range depths. The Howeller Square offers a unique sound chamber with patented EBS MultiTouch Technologyâ¢. It can be fished with the sounds of snapping shellfish and frenzied baitfish or completely silent for a stealth approach.

Primetyme CB 2.0
The Primetyme CB 2.0 features a thin, circuit board lip that mimics the disruptive escape action of a baitfish in addition to producing the actual sounds these baitfish make. This lure offers advanced rattles & EBS MultiTouch Technology⢠letting you choose between distressed, frenzied or crawfish sounds as requiredâa selection that no other lure in history has provided.

Primetyme CB 1.5
Primetyme CB 1.5 is a hot little lure that has a tight, fast wiggle produced by a narrow circuit board square bill. The Primetyme CB 1.5 targets fish down to 6 feet and features Livingstonâs new sound chamber, designed with the perfect combination of advanced rattles & EBS MultiTouch Technologyâ¢. It also includes super-sharp, 4 times strong premium Daiichi® hooks.

Walking Boss Part II
Walking Boss Part II features the same top-producing action and look of the Walking Boss with the added exaggeration of the distress baitfish provided by the jointed body. Put together the distress action, looks and Livingston Luresâ exclusive sound chamber with the combination of advanced rattles & new EBS MultiTouch Technologyâ¢, this is the jointed Boss on the water for any game fish youâre after.

Walking Boss
Walking Boss is a top-producing, top water lure that is balanced and weighted for casting ease and effortlessly produces the right actions. Perfect action & looks along with Livingston Luresâ exclusive sound chamber, featuring the combination of advanced rattles & EBS MultiTouch Technologyâ¢, make this the Boss on the water for any game fish youâre after.

Diezel Chatter Bait
The Diezel ChatterBait is the beefiest bladed jig ever, and it comes pre-rigged with a Z-Man Diezel Minnow swimbait.

Walk N Pop 77
The Walk N Pop 77 is a real upgrade to traditional poppers with its face designed to maximize water spray and sound. It includes the newly designed Livingston sound chamber featuring advanced rattles & EBS MultiTouch Technologyâ¢. Its weight moving and balancing system allows it to throw far & sit perfectly in the water so that its action, look and sounds produce increased strikes. The Walk N Pop 77 also includes super-sharp, 4 times strong premium Daiichi® hooks

KVD 1.5 Shallow
This little square bill runs to 3 feet and has the same body style as the original 1.5 that hunts and deflects, it just doesn’t run quite as deep.

KVD 8.0
This magnum sized square bill dives to 7 feet and has a great wandering action. It’s another case of big baits catch big bass. The 8.0 is based off the original 2.5, it is just larger. It weighs 1.5 oz. and is 5 inches long. It deflects really well off of cover.

Lucky Shad
Ever since Strike King has been in the hard bait business, anglers from across the country have asked for a minnow-style bait like this. With breakthroughs in molding technology, this plastic bait has the same great action that similar balsa baits have. It dives to 8 feet.

Rage Blade Blaster
This bait is counterbalanced for vertical presentations and works well in lieu of traditional spoons. It is also reported to have a great hookup ratio.

Tour Grade Titanium Bladed Umbrella Rig
As the name implies, this umbrella rig is made of titanium and is darn near indestructible.

Original Wiggle Wart
This is mossback craw.

Tour Grade Naked Rage Blade
This has all the same features of the Tour Grade Rage Blade but with a clear blade. It also comes pre-rigged with a Strike King Blade Minnow.

Diezel Spin
Although it looks like a redfish spinner, this spinnerbait’s large Colorado blade will call up bass with the best of ’em.

Quadzilla Spinner Rig
Upon close examination, the Quadzilla Spinner is a hotrod spinnerbait rather than a full-fledged umbrella rig.

X-Rap
This is another example of the X-Rap’s new color line.

Soul Jerk 115 Death Drop
Soul5 Tackle labs designed the death drop to be a super slow sinking jerkbait with premium components that will retail for less than $10.

Muscle Squared 65
Soul5’s Muscle Squared is designed to wreck shallow bass while taking it easy on your wallet.

Victory Deep
This deep diver puts high-dollar action, components and finish in a budget-minded package.

Deep Crank
This deep diver lights up dark water with glowing capability.

Balisong Minnow
Balisong 130 & 100 are Deps suspending jerkbaits that offer a high pitched rolling action. They feature a triple weight transfer system that not only aids in casting distance but also adds vibration and sound.

Slide Swimmer175
Slide Swimmer 175 & 250 Japan’s leading tackle manufacturer for monster bass, Deps, introduces the 175 size of the ultra-popular Slide Swimmer. The 175 is 7 Inches long and weighs 2.75 oz. On a straight retrieve the Slide Swimmer glides back and forth producing an irresistible action to monster bass and stripers.

Helips
Ima has added the âSelect Series,â several models previously only available on the Japanese market. This includes the Helips a topwater dual prop bait. There are 4 hot new topwater colors being released for summertime including Bone, Ghost Shad, Matt Black & Chrome Shad

Skimmer Grande Little Stik
The Little Stik 135 is more of a tournament-sized bait. Youâll be able to use it coast to coast, from bream beds to the shad spawn, and of course the blueback lakes are where itâll really be a big deal. The Skimmer Grande 125 wonât be quite as finesse as the Skimmer but still skims gracefully on the surface when walked.

KJCrank
KJ Crank – Unlike traditional solid-bodied crankbaits, the hollow body KJ Crank features an extra-strong double frog hook and a circuit board lip to allow it to plow through the heaviest vegetation on the lake. This allows you to show fish a crankbait where no other crankbait dares to travel. It also has two stainless steel connectors should an angler prefer to add treble hooks, blades or feathers.

Arashi
Here’s another new color option for the original Arashi.

Kaharaba
The Kaharaba combines a tungsten head with hand-tied silicon and tinsel skirting material to create the ultimate finesse jig, available in both football head and round head styles, in sizes from 1.3 grams up to 9 grams.

Buzzy Kahara Frog
The Buzzy Kahara Frog combines a naturalistic hard resin frog body with a buzzbait blade to attract fish via multiple senses. At ¾ of an ounce, it can be thrown a mile, and itâs available in eight highly-realistic combinations of skirt, body color and buzzbait blades to match the prevailing conditions.




BX Waking Minnow
The BX Waking Minnow is a new release in Rapala’s Balsa Extreme line that wakes with a long, slender minnow profile. It features a textured finish and a balsa body inside of a hard plastic shell – like all the BX line – and rolling action. It’s rolling of the line in several colors.

T1
Terminator’s famous T-1 titanium-arm spinnerbait is getting a few new colors this year. Smallmouth lovers might like cotton candy.








Original Wiggle Wart
This is the new red craw.

This is the bait that caught Fredâs 9 lb 3 oz monster largemouth at the 2014 Bassmaster Classic. The commando Roumbler is a revolutionary vibrating bait that incorporates a free swinging hook behind an oscillating coffin style blade. The free swinging hook provides a new dimension in fish catching action to an already proven bait style. As with all of the Pepper Commando series baits, the free swinging hook eliminates the fishes ability to leverage themselves loose which translates to more fish in your boat.
The Roumbler comes with a 4/O Trokar swimbait hook, a hand tied #2 Gamakatsu feathered treble hook and a soft plastic swimbait. The swimbait and treble hooks can be interchanged to meet any fishing condition. The feathered treble is perfect for open water conditions or to provide a smaller profile for tough-to-catch fish. The weedless swimbait hook is excellent in all conditions, but shines in heavy cover.

The goal of the Crawball football jig is absolute realism. The scalloping on the head looks more like a crawfish scooting than just about any other jig.

This prop bait is a high-floater, but is weighted so it throws better than any balsa prop bait. Also, when jerked, it wonât roll over and stays horizontal. This bait, in four colors, will be available this fall.

This skipping jig is hand-tied in Martinez, Ga., and comes in 12 colors. Itâll be ready soon.

Arashi Deep
Here’s another new hue in the deep-diving Arashi.

If a spinnerbait could be considered âloadedâ with options, the High Class is it. A ball bearing swivel swings the High Class blade and the skirt is made with traditional living rubber as well as silicone-color accents.

This swimbait head has a prop for added appeal and flash.

For 2014, Bernie Schultzâs spinnerbait gets smallie-approved painted blades.

The Yamamoto Funka Frog

X-Rap
This is another example of the X-Rap’s new color line.

Spinbait 90 1/2 oz
The Realis Spinbait 90 was created to match mature bait fish while still keeping finesse opportunities. This hard bait better immates minnow behavior.

M-62 5 A 1/2 oz
The new Realis M-62 5A crankbait has a thin-cut lip that is structurally reinforced. While the lip is flat and wide, the lip is proficient in displaying a significant amount of water.

Vibration 68 G-fix 3/4 oz
The Realis Vibration 68 G-Fix is designed to move through water columns with little resistance, and its fall is balanced with a subtle shimmy.

Vibration 62 G-fix 1/2 oz
The Realis Vibration 62 G-Fix has a tight profile and is one of the thinnest lipless crankbaits constructed.

Jerkbait 100 Deep Runner 1/2 oz
The Realis 100 Deep Runner Jerkbait was designed to bring a ripbait to the market that could fish heavier lines. The DRâs lip construction is reinforced by intersecting angles.

Jerkbait 110 Suspend 5/8 oz
The Realis Jerkbait 110 Suspend is a snack size jerkbait that is made to cover water more effectively and at longer distances.

Wake Crank
This is a different view and color of the Arashi Wake Crank.

Shad 62 DR Suspend 1/4 oz
The new Realis Shad 62 DR is a deadly finesse rip-bait able to cover several depth columns. It is a noted shallow runner, and its body profile is the same within all models.

Arashi Wake Crank
The Arashi Wake is said to be Brandon Palaniuk’s invention. He wanted a hardbait with the Arashi action that would either wake and shake on the surface or dive a foot or so when retrieved faster.

Crank G-87 20A
The new Realis Crank G-87 20A can dive beyond the 20-foot mark and remain balanced. It features a weight transfer system with enlarged magnetic ballast carriage.

Ben Parker Magnum Flutter Spoon
Itâs hard to appreciate the size of the Ben Parker Magnum Flutter Spoon from Nichols Lures until you hold one in your hand — or chunk one into the next county. Shown next to the 5-inch Nichols flutter spoon, they look massive. And deadly on big bass, as proved by the Bethel University team that won the Carhartt Bassmaster College Wild Card tournament on Pickwick Lake recently. The 8-inch, 3 1/2-ounce slabs mimic big gizzard shad and attract the biggest bass in the school.

T1
Here’s blueback herring, a strikingly accurate portrayal of the invasive baitfish.

Shad Rap
Although the bait isn’t new, the color is. You might recognize it as the color that helped Randy Howell win the 2014 Bassmaster Classic, demon.

Twitch Stick
The Twitch Stick, with its thick minnow profile and loud multiball rattle gets a few new color selections for 2014 including ghost wakasagi, ghost hot blue, ghost herring, and ghost pro blue.

Shad Rap
Rapala has upgraded the available paint schemes in the famous Shad Rap shape. But, nothing else about the minnow was modified. The colors from Ike’s Custom Ink line that were added are blue back herring, Caribbean shad, demon, and mardi gras.

Shallow Scatter Rap
The evasive Scatter Rap Shallow is now available in the mule color.

Scatter Rap Jointed
If you thought the original Scatter Rap didn’t have enough action, this ought to cure what ails you, a jointed version that articulates and shimmies as it dives to-and-fro.

Inline Spinner
Panther Martinâs new inline spinner has a Heavi-Scent hook for added appeal.

DT10
Rapala’s famous DT series of crankbaits are enjoying a few new colors from Ike’s Custom Ink: bruised, rasta, girlfriend and mule.

Vibrant Image
Panther Martinâs new inline Spinner has FishSeeUV which allows the fish to see far better in cloudy or murky waters.

Spinbait 80 G-fix
The new Realis Spinbait 80 G-Fix is the perfect bait for deeper targets because they can stay in deep zones longer and fish more accurately.

T1
This is hot olive.