St. Croix Victory rods arrive in stores
We learned as children that good things come to those who wait. Well, for anxious bass anglers spending the past six weeks learning, reading, and chatting in online forums about...
Hudnall shows off his new Victory rod
St. Croix’s all-new made-in-the-U.S.A. Victory Series rods are available on March 19 online and at select retailers. Watch Derek Hudnall explain the features and the backstory behind the Victory name.
Pure Fishing announces plans to purchase Plano
COLUMBIA, S.C. (March 15, 2021) — Pure Fishing Inc., the world’s largest fishing tackle company, today announced that it has entered into a definitive agreement to purchase Plano Synergy Holdings Inc. The purchase will...
Gear Review: St. Croix Avid Trek Travel Rods
WHAT IS IT? St. Croix Avid Trek Travel Rods WHAT SETS IT APART? Vacations, business trips, impromptu visits to waterfront property — lots of scenarios merit keeping a rod/reel setup...
Gear Review: Gill Overton Shirt
WHAT IS IT? Gill Overton Shirt WHAT SETS IT APART? It’s no rarity for anglers to wear their fishing shirts in casual settings, but Gill has designed a functional, yet...
Introducing a whole new view of the lake bottom
Adding to an impressive collection of premium chart content and unparalleled coverage, anglers in the U.S. now can explore the detailed bottom hardness of 121 lakes with a new Sonar Imagery...
Gear Review: AFTCO Pufferfish 300 Jacket
WHAT IS IT? AFTCO Pufferfish Jacket WHAT SETS IT APART? Everyone needs a “puffy” jacket in their lineup of outdoors wear. AFTCO has designed a solid option with a nice...
Gear Review: Falcon Cara
What is it? Falcon Cara Rods What sets it apart? The Falcon Cara is back. The Cara series of rods have long been at the forefront of high-quality bass fishing...