Humminbird Ion and Onix
Humminbird’s newest sonar/GPS units, Onix and Ion, have the same technology and capabilities as predecessors but everything from the shell to the interface has been redesigned.
See how Berkley baits are made
Go inside the Berkley factory to see how some of your favorite baits are manufactured.
5-Hour ENERGY® energy shot
Long hours on the water are draining in both winter and summer, and everyone short of Superman needs a little pick-me-up. Go stronger for longer with 5-Hour Energy.
20 tips for foul-weather fishing
Come wind, rain, snow or sun, be prepared with these tips from Bassmaster Elite Series pros.
It’s about more than the fish
It’s one thing to trick a bass into biting something. It’s another to do it on, or with, something you have designed yourself. There’s no feeling like it.
Introducing the Havoc Backslide
Berkley Product Manager Brad Danbom describes the technology behind this Iaconelli-designed bait.
Must-see bassin’ gadgets & more
Just when you thought you had it all, we discovered 31 new bassin' products you never knew you needed.
Elias’ 5 fave rods for fall
Bassmaster Elite Series pro Paul Elias selects a variety of rods for fall bassin' applications.
Pro Techniques: Hite’s Goo Bug
Elite Series pro Davy Hite talks about Rapala's Goo Bug — an odd-shaped bug that causes bass to go wild.
Lowrance debuts SpotlightScan Sonar
Lowrance's new trolling-motor transducer delivers surround-scanning images to help pinpoint key fishing areas.
