Lure Lock introduces 4-inch deep box
ETTRICK, WI – Lure Lock continues to lead the tackle management world with the introduction of its new 4-inch deep tackle box, complete with Tak Logic Technology Gel. The 4-in-1 box...
Berkley delivers high-performing new hardbaits for 2019
COLUMBIA, S.C. – New for 2019, Berkley continues to roll out tested, proven new baits that deliver high-performance for specific applications. The standouts in this new line are the Berkley Frittside, designed in...
Mammoth Coolers announces sponsorship of Bill Lowen
CINCINNATI, Ohio — Mammoth Coolers, a leading provider of premium rotomolded and soft-sided coolers, drinkware and accessories is proud to announce their partnership with Bill Lowen. Bill competes in the...
Service yard saviors: Trent Miller
Trent Miller is like many of his peers whose jobs entail servicing the boats and motors used by the pros on the Bassmaster Elite Series. Miller and others learned their...
So you want to fish a spinbait
The generic name for this lure is a spinbait. Many anglers call it a spybait. Either way, it’s a popular technique gaining momentum all across the country. Yet, a lot...
Lew’s acquires European fishing company Fox
London; UK, and Lexington; South Carolina – Fox International (“Fox”), Europe’s largest privately-owned fishing tackle company, today announced that it has agreed to be acquired by Lew’s Holdings Corporation (“Lew’s”),...
Shakespeare launches new youth fishing products
COLUMBIA, S.C. – Shakespeare®, the leader in quality and affordable fishing tackle, announces the launch of two new youth fishing products – the Catch A Monster™ series and new Hide-A-Hook™ kit with tacklebox. The new youth...
Why I fish balsa
Here’s the simple reason I fish balsa: I believe it makes a superior crankbait when it comes to attracting bass bites, and you can’t catch them if they don’t bite. ...
