HOT SPRINGS, Ark. — Industry leader Xpress Boats of Hot Springs, Ark., has announced a collaborative marketing agreement with Lew’s Reels, makers of the iconic Lew’s Speed Spool, which launched the low-profile craze more than 40 years ago. Today’s Speed Spools were totally redesigned in 2009 to incorporate the latest in materials and features. Field Promotions Manager Mike Eustler said, “Xpress Boats' long history as an innovator in the boating industry as the original all-welded aluminum boat manufacturer parallels and compliments our company’s story and we are excited to be collaborating with Xpress.”
Xpress Boats is equally excited about the synergy between our two companies said Xpress Boats Vice President Rory Herndon. “Lew’s Reels has been in our family boats as a trusted fishing partner for many years and the BB1 is my personal choice.” We work and live the outdoor experience and Lew’s Reels is another great addition to our collaborative marketing team.
Xpress Boats is family owned and operated by the Herndon family since 1966. Nearly 50 years ago in an old schoolhouse in Friendship, Ark., Kermit Bryant’s dream was to develop the original “all-welded” aluminum boat. Today Xpress operates out of a state of the art manufacturing facility in Hot Springs, Ark., producing top of the line boats for just about any application.
