Latest Industry News

Toyota Talks with Matt Arey

Top Sabine River lures from 2018

Big fish, small boats

PARK FALLS, Wisc. (March 15, 2021) – Kayak fishing is on the upswing. From coast to coast, more and more anglers are fishing out of kayaks in both fresh and salt...

Snyder conquers Hobie Bass Open on Broken Bow

OCEANSIDE, Calif. (March 11, 2021) – With 62 top-ten finishes in 84 kayak bass tournaments over the past four years, Rus Snyders is no stranger to the winner’s circle. Last weekend...

Bro Series: Atkins and Logan

Why would Justin Atkins and Wes Logan not be running mates? Both followed a methodical, step-by-step approach to earning a spot in the Bassmaster Elite Series, avoiding the temptation to skip a...

A little prespawn chatter

A plan is shared: Start with a jerkbait, and when the bite slows, switch to the follow-up. The face of a friend, visible over the phone in my mind’s eye,...

Competitors crush Hobie Bass record at Lake Seminole

OCEANSIDE, Calif. (February 15, 2021) – With a two-day event that showcased a super-talented field of competitors, the Hobie Bass Open Series (B.O.S.) Anchored by Power-Pole® kicked off its 2021 season at Lake...

Stack the Decks: Expanded St. Croix BassX Series Gets Stronger and Lighter for 2022

Park Falls, WI (June 7, 2021) – St. Croix’s popular BassX Series sets the standard for affordable high-performance in handcrafted bass rods. Since its debut five years ago, the series...

Victory is complete

Park Falls, WI (July 12, 2021) – The Victory cries of bass anglers were heard far and wide in March of this year, when St. Croix Rod – handcrafters of...

St. Croix Rods: The Re-engineered Bass X

The collection of BassX rods from St. Croix brings legendary performance to passionate bass anglers. Handcrafted using a re-engineered SCII material, the BassX is versatile with specialized rods to fish...