Latest Industry News

Lowen talks PH Custom Lures

Lowen talks PH Custom Lures

Lefebre talks Rapala

Dave Lefebre talks Rapala at ICAST 2016.

ICAST – where everybody knows your name

Ever been to someone else’s family reunion? Standing in a room full of people hugging and catching up, while they throw polite smiles your way? As the new kid on...

ICAST: Classic Bracket press conference

Hank Cherry: Livingston Vapor crankbait

Hank Cherry on the new Livingston Vapor crankbait

Inside the New Product Showcase

ICAST: Real as real baits

A visit to the New Product Showcase on Tuesday night gave some hint of a continuing trend when it comes to new bait designs at ICAST. Companies continue to think...

Huk at ICAST

Roumbanis on the Boom Boom swimbait

Cherry on the new Livingston Vapor crankbait